It is undeniable that social media has fundamentally transformed and evolved the architecture of business, communications, and the dissemination of information and influence. In July 2010, Facebook announced it had over 500 million users worldwide,of which at least 15 million were in Middle East.Survey findings also indicated that one out of five Facebook users is from Asia or Middle East. As such, Businesses can no longer continue with the same old practice but has to change its concept from the traditional 4Ps (Passion, Planning, Productivity, Performance) to innovation and services by focusing more on knowledge and skills.
Organisations are looking to take on a move towards a customer-centric approach, which focuses on services while goods become appliances for service delivery. A personalised service now can be done at a low cost by social media. Businesses also need to go through dimension shift from purely “selling” to making connections, utilizing small campaigns and one-to-one communication.
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Transparency is a must and organisations are highly encouraged to be personable as well as facilitating engagement through accessibility. As a result, organisations both globally and locally are leveraging on the feasibility in utilising social media as a tool to increase customer loyalty, while ultimately contributing to their bottom line results.
Participants at this two-day conference will be exposed to the intricacies of corporate social media strategies tailored for your industry. Participants would gain insights to maximising the usage of social and establishing and maintaining a good relationship with consumers, thus effectively introducing their brands online and engaging long-term relationship with the audience.
Featuring a half-day workshop on executing a social media plan that works for your business, participants would also be at the forefront of mastering the fundamentals of social media. Featuring an array of key industry experts, this is one conference not to be missed. Businesses that choose not to adapt to the new culture will be at an increasing disadvantage, as their customers slowly build personal relationships with their competitors.
Why should you attend?
- Recognise the importance of social media usage in today business environment
• Explore the changing audience and identify the main users of social media
• Discover how to measure the effectiveness of social media marketing
• Learn how to effectively leverage social media for your business
• Gain knowledge and experience from established organisations practising social media
• Leverage on social media for a more systematic crisis management
Key Topics
- Instilling a consistent, strong social media strategy focused on optimising well-understood risk return trade-offs
- Defining different utilisation of organisational hierarchy for social media usage
- Measuring social media return on investment
- Exploring social media marketing best practice within the online platform
- Employing strategies in reaching your target market within the digital space
- Generating traffic and leads through social media and turning them into sales for your company
- Exposing social media trends tailored for corporate usage
Source: http://www.marcusevans.com
VinodKumarPT : SEO-SMO-SMM Strategist / Web Usability & eMarketing Expert
